15 per cent of young adults believe Help To Buy is a personal shopping service.

Get ready to use a defibrillator on David Cameron – just as he reshuffles the cabinet to become more media-savvy and in touch with the community, so it has been revealed that over 15 per cent of young adults believe Help To Buy is a personal shopping service.
Despite the publicity machine surrounding its introduction and apparent success, the government’s flagship housing measure is virtually unknown amongst many young adults.

When asked ‘What is the Help to Buy scheme?’ the 1,000 respondents to a survey were given a list of five options.

Over 15 per cent of 18-24 year olds thought it was a recently launched face-to-face personal shopping service by the major supermarkets for the over 60s. Some 10 per cent of 25-34 year olds thought the same.

Another 11 per cent of 18-24 year olds thought Help to Buy was a new web service to help online traders – and 10 per cent of 25-34 year olds thought the same.

It was only those aged 45 and older who, by a significant majority, understood what the scheme was. Some 85 per cent of those aged 45-54 and 94 per cent aged over 55 knew exactly what it was.

The survey was carried out by removals company Bishop’s Move.

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