John Lee & Vincent Wong21 May 2012
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What is a BMV or Below Market Value Lead?

Vincent Wong
Generally, the more useful and detailed the information available in a lead, the more expensive it is to generate and hence the more expensive the lead becomes. The process of qualification is to establish the level of motivation of the seller through some pre-defined criteria.
With our leads, we ask sellers if they would consider a preliminary offer based on a specific BMV percentage (25%) and they need to confirm TWICE that they would seriously consider it before submitting the enquiry to us (See Lead Qualification Process).
A very common question that people ask is that why have we qualify our leads at 25% BMV and not 30% or above? With mortgages LTV at 75%, you need about 30% BMV to do no money down deals.
Yes, that's right. If you're a buy-to-let investor, you do need 30% and preferably more for that cash back!
The reason is that in our experience, asking the 25% BMV question is optimal when it comes to determining the level of motivation of the seller. Very few people would automatically agree to discussing an offer that is 30% BMV online.
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