How to Improve you Networking Skills at Berkshire Property Meet

 

Networking if done properly can create business connections that last a lifetime but you need to 
continuously develop, build and cultivate relationships for mutual benefit. This will inevitably 
prove to be both very productive and enjoyable. I have put together a list of the best tips and 
techniques that you can start using immediately to grow your business.
 
 
1. Set an objective for networking; know what you want from others. This could be gathering 
information, knowledge, getting feedback, making contacts, winning more business or whatever 
else. Your objectives will also determine how many people you need to make contact with, 
which events you will attend, how far you will travel and how much time you will devote to 
networking and following up. 
 
 
2. Prepare a 45 second elevator speech and practice it until you can say it without even 
having to think about it. Test a number of attention getters until you find one that gets the 
response you want. Focus on problems people have and how you solved them for your 
clients—tell them how you are better than the competition and remember to provide memory 
hooks –something they will remember about you, your product or your business long after your 
‘conversation’. 
 
 
3. Take every opportunity to use your elevator speech and not just at networking events. We 
always find ourselves in the company of other people, so why not get a conversation going. You 
can do this in waiting rooms, hospitals, airports, railways stations, I have found exhibitions 
especially productive, not only when walking the floor but also when you have lunch with other 
delegates. 
 
 
4. Look confident and dress for the occasion. Mingle in the crowd and look people in the eye 
and smile, as individuals you meet will appreciate your warmth. Your confidence level also 
automatically gets a boost when you know you have a great product or service to offer. 
 
 
5. Get the host or others at a meeting to introduce you to people you want to meet as this is 
much more effective than introducing yourself. Scan the attendee list if there is one and focus 
on seeking out individuals from companies that you would like to do business with. 
 
 
6. Take an interest in other people. Everyone likes talking about themselves, so give them that 
opportunity by asking them questions and letting them share information and knowledge about 
themselves and others. I normally find that it is more productive not to try to sell anything to the 
people you meet at networking events but to inform them about the benefits of your product or 
services and the type of people you would most like to do business with. You can also find out 
about their products and services and their ideal clients so you too can refer them to your 
networks. Networking is not just about giving and collecting business cards, it’s much more 
about taking an interest in others and making personal connections to facilitate ongoing 
relationships. 
 
 
7. Listen to people and be prepared to share your knowledge, contacts and resources with 
them—know the value of giving before receiving. Ask for their business card and write the 
actions you have agreed on the business card, including when and where you met, what actions 
were agreed and any other information about them that will be useful. 
 
 
8. Don’t forget to do what you promised. Follow up on the networking meeting by whatever 
means you agreed. Make it as easy as possible for them to understand your offering and enable 
them to refer your services to their client or contacts.
 
 
9. Maintain contact to develop the relationships. Research shows that if you do not have any 
contact with your client for three months then the whole process of developing relationships has 
to start all over again. Even if your contacts have said they do not wish to maintain 
communications with you right now, there is no harm in sending them information they will 
appreciate. If you hear any positive comments about the individual or the company then pass it 
on to them. Send any useful information about forthcoming events or articles that you have 
seen in the media and attach it to a compliment slip with just a few words about the source of 
the information. This action will remind them of you and create the desire to reciprocate. 
 
 
10. Use social media to develop and maintain your profile with your contacts, target audience 
as well as those who have relationships or contacts with your target audience. Become known 
as the expert in your field. 
 
 
11. Thank them for any information they send you or a referral they make to you. If they refer 
clients to you keep them informed about what you have done with any referrals they send you. 
Call or send a thank you note for any referrals they make or information they send to you. 
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